Senior Marketing Manager, Smart Supply (Ad Curation)

About the role

We are looking for a Senior Marketing Manager to lead the Smart Supply (Ad Curation) portfolio. The role will own the end‑to‑end marketing strategy, shaping the narrative across PR, content, events and community while working in a remote‑first, globally distributed team.

Key responsibilities

• Define and execute the Smart Supply marketing strategy, covering PR, content, field, events and community initiatives.
• Build and run a PR and thought‑leadership program—including bylines, podcasts, webinars and press commentary—to position Smart Supply as a trusted voice in supply and ad curation.
• Develop partner‑ and client‑facing stories and case studies that generate independent trade coverage.
• Drive field and event marketing, including partner activations, industry dinners and securing speaking slots at priority conferences.
• Deepen presence within industry bodies such as IAB working groups and the insider media ecosystem.
• Lead go‑to‑market plans for new Smart Supply product launches in close collaboration with Growth and Strategy teams.
• Maintain consistent positioning and messaging, translating technical differentiation into clear, outcome‑focused narratives across all channels.

Required profile

• 6+ years of B2B marketing experience, preferably in AdTech, programmatic advertising or the broader media supply ecosystem.
• Strong understanding of the programmatic landscape, including supply‑side platforms (SSPs), demand‑side platforms (DSPs) and related industry trends.
• Proven ability to shape marketing strategy and execute hands‑on across multiple channels such as PR, content, events and partner programs.
• Experience marketing technical products or platforms, with a track record of new product launches or emerging categories.
• Excellent writing and messaging skills, capable of turning complex technical concepts into clear narratives for diverse audiences.
• Self‑starter who can work independently, set priorities and drive initiatives from strategy through execution.
• Based in the United States and comfortable working in a remote‑first environment.

Required skills

• Programmatic advertising
• AdTech ecosystem knowledge
• Content creation and thought‑leadership development
• Event and field marketing execution
• Public relations and media outreach