Senior Manager of Integrated Marketing

About the role

Woodward, a global leader in action sports experiences, is looking for a strategic, hands-on marketing leader to turn business priorities into integrated campaigns that grow participation, membership and revenue. The role connects the customer journey across digital, web, CRM, email, social, content and paid media, leads and develops a team, and partners across Woodward locations and functions.

Key responsibilities

• Lead integrated campaign strategy: turn product priorities, audience needs, revenue goals and operational realities into actionable plans, and guide campaigns from awareness and consideration through conversion, retention, reactivation and repeat participation.
• Balance enterprise priorities with the needs of each Woodward location and audience.
• Coordinate cross-channel execution: bring digital, web, CRM, email, social, content and paid media partners together, create briefs, calendars, workback schedules, milestones and approval paths, and keep messaging consistent while adapting to local markets.
• Drive product and revenue marketing for camps, memberships, lessons and programs, turning product features into compelling value propositions and improving demand, acquisition, conversion, retention, loyalty and customer lifetime value.
• Deepen audience understanding using research, behavioural data and local market knowledge, and partner with CRM and digital teams on lead nurture, abandoned-conversion, retention, loyalty and reactivation programs.
• Manage campaign operations: intake, scope, timelines, deliverables, reviews, approvals, budgets and performance tracking, prioritizing resources and building reusable frameworks and processes.
• Measure and improve: set objectives, KPIs and benchmarks, evaluate performance across awareness, engagement, traffic, conversion, revenue and ROI, and run campaign retrospectives.
• Lead and develop a team, and build trusted relationships with marketing, operations, programming, finance, leadership and agency partners.

Required profile

• Bachelor's degree in marketing, communications, business or a related field, or equivalent professional experience.
• 7+ years of experience in integrated marketing, campaign management, product marketing or a related discipline.
• Experience leading multi-channel campaigns from strategy through execution, reporting and optimization.
• Experience coordinating cross-functional teams across digital, web, CRM, email, social, content and performance marketing.
• Demonstrated people-management experience, including setting priorities, developing talent, giving feedback and ensuring accountability.
• Ability to connect marketing plans to customer acquisition, conversion, retention and revenue goals.

Required skills

• Strong project-management skills: managing multiple priorities, stakeholders, timelines and budgets.
• Experience using customer insights and performance data to improve marketing decisions.
• Excellent written, verbal, presentation and relationship-management skills.

Preferred: experience in youth, sports, outdoor recreation, camps, hospitality, tourism, destination marketing, membership or consumer lifestyle brands, and experience supporting multiple locations or business units in a centralized or matrixed organization.

What we offer

• Competitive base salary range and annual performance incentive bonus plan.
• Company-matched 401K.
• Health, dental and vision plans, flexible paid time off.
• Access to Snowbird and most POWDR-owned resorts, plus friends and family discounts and gear discounts.