Senior Manager, Media Strategy
iheartmedia · Los Angeles
Job description
About the role
iHeartMedia, the largest audio company in America, is hiring a Senior Manager, Media Strategy in Los Angeles. The team recommends the right mix of iHeartMedia's multi-platform offerings at the right media weight levels to create media plans for its largest national advertisers. The role reports to the Vice President of Media Strategy and partners with the Strategic Partnership Group to develop media strategies and plans that meet advertiser objectives and drive ad revenue.
Key responsibilities
- Partner with sellers on a select list of accounts to develop clear client briefs based on each client's business and brand objectives, KPIs and success metrics.
- Develop a recommended multi-platform media strategy based on the brief, supplemental research and knowledge of iHeartMedia's assets and capabilities.
- Use proprietary planning tools to build an optimized top-line media plan, including platform mix and weight levels.
- Give direction to the platform divisions (Premiere Networks, Total Traffic & Weather Network, Local Radio, Events and Digital) to build their media plans and schedules.
- Create detailed consolidated summary plans to share with Sales and other internal teams.
- Work daily with Sales, Marketing, Research and Revenue Management on strategy and plan recommendations.
Required profile
- 4-5 years of advertising/media planning experience in multi-channel media (broadcast and digital).
- Basic knowledge of media strategy and the role of different media channels in meeting client objectives and KPIs.
- Ability to work independently and as part of a team, and to handle several projects at once under moderate direction.
Required skills
- Knowledge of basic media math and media research techniques.
- Strong written and verbal communication, able to explain complex information simply.
- Strong proficiency with Microsoft Excel.
What we offer
- Salary of $72,000 - $90,000, depending on experience and qualifications.
- Medical, dental and vision insurance, life insurance, paid vacation and sick time, paid holidays and a 401K plan.
- Employee Assistance Program, spending accounts, student loan refinancing and other voluntary programs.
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Published 8 hours ago
Expires 1 month from now
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iheartmedia
Los Angeles