Senior Manager, App Growth

About the role

We are seeking a Senior Manager, App Growth to lead full‑funnel growth initiatives for our mobile application within the Action Network brand. You will collaborate with Product, Paid Media, CRM, Analytics, Creative, and Engineering teams to acquire, activate, engage, and retain high‑quality users.

Key responsibilities

• Own the day‑to‑day app growth roadmap to boost installs, account creations, active users, feature adoption, trial initiatives, and retention.
• Partner with Paid Media and Product teams to optimise acquisition channels (Apple Ads, Meta, Google, X, ASO, custom product pages) and improve onboarding journeys.
• Develop and execute growth experiments across conversion points, onboarding flows, feature discovery, and messaging.
• Monitor campaign performance, DAU, MAU, and conversion metrics using attribution and reporting tools such as AppsFlyer and Tableau.
• Utilise AI and automation tools to enhance growth research, data analysis, experimentation, and reporting.

Required profile

• 4+ years of experience driving mobile app growth across all stages of the user journey.
• Hands‑on experience with App Store Optimization (ASO), paid media channels, lifecycle marketing, and growth experimentation.
• Experience using mobile attribution and analytics tools such as AppsFlyer, Apple Search Ads, or Tableau.
• Strong analytical skills with the ability to turn performance data into clear actionable priorities, including comfort using AI tools.

Required skills

• App Store Optimization (ASO)
• Paid media platforms (Apple Ads, Meta, Google, X)
• Lifecycle marketing
• Growth experimentation
• Mobile attribution tools (AppsFlyer)
• Analytics tools (Apple Search Ads, Tableau)
• AI and automation tools for data analysis