Senior Brand Strategist

About the role

Razorfish, a digital marketing agency within Publicis Groupe, is hiring a Senior Brand Strategist in New York. The role guides digital marketing projects and ensures strategic and creative consistency, acting as an insight finder who develops thorough, clear analysis. The Brand Strategist leads brand assessment, definition, positioning and communication, and owns day-to-day strategy and the full life cycle of marketing programs, from proposal through creative briefing, production and insights reporting.

Key responsibilities

• Partner with the Group Vice President, Strategy to build insight-led strategies for high-impact creative campaigns for a large-scale enterprise client.
• Turn customer, cultural and business insights into compelling creative opportunities.
• Run competitive, category and cultural research to find emerging trends, whitespace and strategic opportunities.
• Lead deliverables such as personas, customer journeys, communication architectures, touch-point plans, campaign plans and program strategies for owned channels.
• Build a deep understanding of the client's business objectives, challenges and opportunities, including emerging trends, and support business development.
• Write insightful briefs that give focus and direction to creative development.
• Partner with senior team members to build industry-leading thought leadership and develop strong client relationships.

Required profile

• 5+ years of experience in brand strategy and digital marketing rooted in consumer behavior and first-party data insights.
• Diligent researcher able to filter information and distinguish key insights from facts.
• Able to navigate ambiguity and provide clarity for cross-functional teams, and to move fast and iteratively.
• Comfortable working in a multi-channel environment, covering traditional digital and social platforms.
• Can run projects independently with guidance from the lead strategist and act as a trusted strategic advisor internally and externally.

Required skills

• Translating insights into creative briefs, client presentations, brand, digital and social strategies.
• Excellent communication, collaboration and presentation skills.
• Meticulous attention to detail with a view of the big picture.

What we offer

• Paid family care for parents and caregivers, and monetary assistance for adoption, surrogacy, fertility and pet adoption.
• Employee assistance programs and health/wellness reimbursement.
• Tuition assistance and flexible time off, including volunteer and holiday days.
• Matching gifts programs and flexible working arrangements, including a Work Your World program allowing work from anywhere.
• Medical, dental, vision, disability, 401k and paid time off for regular roles.