Associate Director, Analytics (Media Analytics/Marketing Science)

About the role

Starcom, a standalone media agency within Publicis Media, is hiring an Associate Director for its Analytics team in New York. The role covers digital media measurement and analytics, using data and analytics techniques to answer client business questions, quantify campaign performance and inform media planning and buying. It also involves managing team members and resources.

Key responsibilities

• Deliver best-in-class measurement to inform media buying and lead discussions on KPI development and data integrations.
• Guide internal and client teams in using data visualization to build stories that influence decisions.
• Develop data strategies and playbooks for next-generation targeting, and build client learning agendas and test-and-learn roadmaps.
• Translate data into media planning, targeting and budget allocations, and optimize client advertising investment.
• Support media and audience analytics, including precision audience recommendations and mining target audience data.
• Lead and support media teams using syndicated data and proprietary tools, and run analytics activities such as modeling and statistical analysis.
• Manage, mentor and develop direct reports, and contribute to cross-brand learning roadmaps.
• Educate clients on research, tools and approaches, and craft points of view for internal and external knowledge sharing.
• Evaluate data partners and create client-ready presentations for client meetings.

Required profile

• Bachelor's degree preferred, preferably in marketing, advertising, communications, business, sociology or consumer insights.
• 5+ years in media/marketing research, consumer insight, business consulting or digital advertising research/analytics.
• 2+ years of people management experience, with a track record of managing individuals, leading teams and managing clients.
• Strong project management, organizational and communication skills.

Required skills

• Strong grounding in traditional and digital media advertising effectiveness.
• Familiarity with syndicated and customer data environments; advanced knowledge of the measurement vendor marketplace.
• Microsoft Office Suite with advanced Excel; statistical software (SAS, R, Python) is a plus.
• Visualization tools such as Tableau, GoodData, Datorama are a plus; familiarity with relational databases is a plus.

What we offer

• Pay range of USD 112,290 to 179,712 per year, depending on skills and experience.
• Paid family care, adoption, surrogacy and fertility assistance, and pet adoption support.
• Employee assistance programs and health/wellness reimbursement, tuition assistance, and flexible working arrangements.
• Medical, dental, vision, disability, 401k and paid time off for U.S.-based employees.