Senior Analyst, Analytics

About the role

Horizon Media, a marketing and advertising firm founded in 1989 and headquartered in New York City, runs the premier marketing analytics practice in the United States. It advises major brands on structuring and refining marketing programs. The agency is looking for a Senior Analyst, Analytics who is passionate about data science and enjoys applying analytics skills in a marketing context.

Key responsibilities

• Work with media planning and brand strategy teams to develop KPIs and reporting approaches aligned with campaign and brand goals, and share data points, trends and measurement strategies with a wide audience.
• Develop new analytical approaches, optimize data workflows and design scalable data structures to improve efficiency and insight generation.
• Build data visualizations and interactive dashboards that deliver information clearly.
• Query database tables into formats ready for analysis and visualization, and turn data into actionable insights and optimization suggestions.
• Manage client expectations and present key findings throughout engagements.

Required profile

• Analytical mindset with the ability to communicate findings to others.
• Independent worker with strong time management and organization skills, and a problem-solving approach.
• Team player, detail-oriented and able to handle a fast-paced environment.
• 2-3 years of relevant experience.

Required skills

• Proficiency in ad-serving, ad verification and site analytics platforms such as DCM, Innovid, Extreme Reach, IAS, Double Verify, Adobe Analytics and Google Analytics.
• Familiarity with database design and SQL.
• Knowledge of mobile, social and tablet measurement platforms.
• Understanding of multi-touch attribution and other advanced analytics in media evaluation.
• Experience with syndicated research sources such as GfK, MRI, Simmons, Scarborough, IMS, Nielsen and comScore.
• Microsoft Excel and PowerPoint.

What we offer

• Salary range of $85,000 - $100,000, with actual pay depending on skills, experience and qualifications.
• Discretionary bonus and a total rewards package including health, life and disability insurance, retirement savings plans, company-paid holidays and unlimited PTO.
• Mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance and fitness reimbursement.