SEM Lead

About the role

ComparePower is looking for a talented SEM Lead to own and execute its paid search program. Based in Dallas, you will drive campaign performance, optimize spend, and support both new customer acquisition and retention.

Key responsibilities

• Manage paid search accounts across multiple domains and optimize campaigns for engagement, conversion, and efficiency.
• Build and maintain reporting templates for leadership and internal reviews.
• Conduct keyword research, competitive analysis, and develop bidding strategies.
• Oversee finance and accounting aspects of campaign pacing and vendor payments.

Required profile

• 3+ years of digital/performance marketing experience in a high‑performing environment.
• Proven track record of growing traffic and transactions through paid digital channels.
• Strong analytical mindset with data‑driven decision making.
• Experience collaborating cross‑functionally and executing A/B tests.

Required skills

• Master working knowledge of Google Ads.
• Master working knowledge of Google Analytics or similar platforms.

What we offer

• Competitive salary with annual bonus based on performance.
• Medical, dental, and vision benefits.
• Generous 401(k) contribution (6% company match).
• Exposure to senior leadership and executive team.