Sales Development Representative (SDR)

About the role

The Sales Development Representative identifies, engages and qualifies potential customers to build the sales pipeline in the U.S. market. As the first point of contact for new prospects, the SDR runs outbound business development and leads qualification.

Key responsibilities

• Research target companies in the U.S. market and build and maintain prospect databases with accurate contact and company information.
• Plan and run multichannel outreach combining calls, emails and LinkedIn.
• Make daily cold calls, write and send personalised prospecting emails and follow-ups, and use LinkedIn to connect with prospects and book meetings.
• Run discovery conversations, qualify opportunities against set criteria, schedule product demos and sales meetings, and hand over prepared opportunities.
• Record all sales activity in the CRM, keep prospect and pipeline data current, and track activity and pipeline results against targets.
• Work with the Marketing Specialist on messaging, campaigns and lead quality.

Required profile

• 1 to 3 years of B2B sales experience.
• Fluent English and strong interpersonal and communication skills.
• Bachelor's degree preferred.

Required skills

• Cold calling and cold email outreach
• LinkedIn prospecting
• Negotiation
• CRM and pipeline management