Product Marketing Manager

About the role

CareCloud, a Nasdaq-listed healthcare technology company serving more than 40,000 providers, is looking for a Product Marketing Manager who sits with Product Management from discovery onward, not after development is complete. The role covers the full CareCloud portfolio, ambulatory and inpatient/hospital solutions, and reports to the SVP of Sales and Marketing.

Key responsibilities

• Partner with product management from discovery and roadmap planning, giving market input before development begins.
• Evaluate the market viability of new products, features and packages, including market sizing, buyer demand, willingness to pay and ICP fit, and recommend to product leadership and the SVP of Sales and Marketing.
• Conduct ongoing competitive research on competitors' products, positioning, pricing, packaging and win/loss patterns, and maintain competitive intelligence and battlecards.
• Build pricing and packaging models, including tiering, price benchmarking and scenario modeling, and recommend pricing for launch, upsell and cross-sell.
• Identify winnable market gaps and turn them into clear requirements and recommendations.
• Run primary customer and prospect research (interviews, surveys, win/loss analysis) across ambulatory and inpatient buyers, and maintain buyer personas.
• Develop positioning, messaging, value propositions and go-to-market plans alongside development, and lead product launches and releases.
• Equip the ambulatory and inpatient sales functions with pitch materials, battlecards, objection handling, demo narratives and training.
• Work with the graphic design manager, SEO, GEO & AEO manager and HubSpot marketing automation and email manager to turn product briefs into market-ready assets and campaigns.
• Maintain the product matrix and track metrics such as adoption, win rate, pipeline and revenue by launch.

Required profile

• Bachelor's degree in business, marketing or a related field.
• 6+ years of product marketing or closely related experience, including launches and pricing.
• B2B SaaS experience required; healthcare technology experience strongly preferred.
• Ability to influence product, sales and executive stakeholders without direct authority, and to operate independently with only high-level direction.
• Strong written English and reliable overlap with US business hours.

Required skills

• Demonstrated pricing and packaging modeling experience.
• Competitive and market research skills.
• Analytical and comfortable with financial and scenario modeling in Excel or Google Sheets.
• Excellent positioning, messaging and writing skills.
• Knowledge of healthcare software, including ambulatory solutions (EHR, practice management, revenue cycle); inpatient/hospital solutions ideal.