Product Marketing Lead

About the role

Roboflow is transitioning from a data labeling tool to a Vision AI platform used by half the Fortune 100. The Product Marketing Lead will own positioning, drive product launches, and create buyer‑focused content to accelerate adoption.

Key responsibilities

• Define end‑to‑end product positioning and ensure consistent messaging across all external touchpoints.
• Architect and execute product launches, including narrative development, analyst briefings, and field enablement.
• Build buyer‑facing assets such as landing pages, ROI frameworks, vertical narratives, and reference stories.
• Create sales enablement materials (decks, battle cards, objection handling, competitive intel) and work closely with account executives.
• Productize customer wins into case studies, videos, webinars, and conference talks.
• Develop vertical strategies for industries like industrial, logistics, aerospace, automotive, energy, and healthcare.

Required profile

• Proven experience owning product positioning from concept to rollout.
• Track record of leading successful B2B product launches with high‑value ACVs.
• Deep understanding of B2B buyer decision processes, especially for AI and C‑suite stakeholders.
• Technical fluency in computer vision, machine learning infrastructure, or developer tools.
• Excellent writing skills for decks, landing pages, emails, and sales scripts.
• Strong partnership instincts with sales teams and ability to embed in field motions.

Required skills

• Computer vision
• Machine learning infrastructure
• Developer tools

What we offer

• Competitive cash compensation reviewed every six months.
• $3,500 annual travel stipend and $350 monthly productivity stipend.
• Full health insurance coverage for employee and dependents.
• Equity participation.
• Flexible work locations with hubs in New York and San Francisco and remote options.