Principal Marketing Operations – ABX

About the role

We are seeking a senior marketing operations leader to design and run the end‑to‑end ABX engine that turns intent signals into sales opportunities for Sanity’s B2B SaaS business. Reporting to the CMO, you will own the martech stack, define the account journey and build a team to scale the program.

Key responsibilities

• Architect and continuously improve the ABX account‑to‑opportunity engine, from account selection and intent detection to SDR activation and opportunity hand‑off.
• Design and maintain the full marketing technology architecture, including Marketo (or equivalent), Salesforce sync, Leandata routing, Common Room, intent data providers and ABM platforms.
• Build and refine an account scoring model that combines firmographic, technographic, intent and product‑usage signals.
• Define operating cadences with SDRs and sales, set SLAs, and own the automation platform (programs, templates, smart campaigns, governance).
• Integrate AI‑powered automation to scale research, personalization and campaign execution.
• Partner with data teams to deliver pipeline and funnel reporting used by leadership.

Required profile

• 10+ years in marketing, revenue or GTM operations at B2B SaaS companies, including senior leadership (Director/Head) experience.
• Proven track record building an ABX/ABM motion from scratch, including scoring, routing and hand‑off processes.
• Deep hands‑on expertise with Marketo (or similar) and Salesforce, able to architect and implement solutions.
• Strong understanding of the B2B buyer journey, intent data platforms and lifecycle management.
• Data‑fluent with experience partnering with SDR and sales teams on funnel optimization.

Required skills

• Marketo (or comparable marketing automation platform)
• Salesforce
• Leandata routing
• Common Room
• Intent data providers / ABM platforms
• AI‑powered automation tools

What we offer

• Supportive, high‑skill team and a trust‑based remote work environment.
• Comprehensive health benefits and flexible work‑life balance.
• Competitive stock‑option program and location‑based salary.