Meta Ads Specialist (Full Time)

About the role

SolutionInn is an education platform offering textbooks, study solutions and AI tools to students in the USA. It is looking for an experienced Meta Ads Specialist with strong expertise in paid advertising to increase textbook orders and membership sales through Facebook and Instagram.

Key responsibilities

• Plan, launch and manage paid campaigns focused on sales and conversions
• Build an advertising strategy to generate more sales from the available budget
• Collaborate with existing marketing experts and suggest new strategies to improve performance
• Manage book catalogs, product feeds, product sets and catalog ads
• Research and test audiences, and test ad copy, images, videos and offers
• Guide the creative team on ads that attract attention and drive purchases
• Run retargeting campaigns to bring visitors back and recover incomplete checkouts
• Monitor performance, adjust budgets and scale successful ads
• Analyze clicks, conversions, cost per purchase and return on ad spend
• Verify Meta Pixel, Conversions API and sales tracking with the technical team
• Identify problems in the path from ad click to purchase and resolve ad rejections, catalog errors and delivery issues
• Share findings, optimization ideas and clear performance reports

Required profile

• Bachelor's degree in Marketing, Business or a related field
• Minimum 5 years of hands-on Meta Ads experience
• Proven success in e-commerce sales and ROAS optimization
• Experience managing large product catalogs and targeting USA audiences
• Meta Blueprint certification is a plus

Required skills

• Meta Ads Manager, Commerce Manager, Pixel and CAPI
• Audience targeting, retargeting and A/B testing
• Catalog ads, budget optimization and campaign scaling
• Strong analytical, reporting and problem-solving skills

What we offer

• Competitive salary package
• Performance-based bonuses and incentives
• Professional growth and career development opportunities
• Paid leaves and company benefits as per policy
• Opportunity to work on international campaigns