Google Ads Specialist (USA & Canada)

About the role

An experienced Google Ads Specialist is sought to plan, run and scale high-performing campaigns across Google Search, Display, YouTube, Shopping and Performance Max for the USA and Canada markets. The role covers automation, GMC (Google Merchant Center), GA4 tracking, conversion optimization and performance troubleshooting for large-scale campaigns.

Key responsibilities

• Plan, launch and optimize Google Ads campaigns targeting US and Canadian audiences
• Manage Search, Display, YouTube, Shopping and Performance Max campaigns
• Handle Google Merchant Center feeds, product diagnostics, feed optimization and policy troubleshooting
• Improve CTR, CPC, CPA, ROAS and conversion rates through data-driven optimization
• Monitor campaign learning phases, audience signals, geo-targeting and budget scaling
• Set up and maintain conversion tracking with Google Ads, GTM and GA4
• Analyze low-conversion issues, funnel drop-offs, tracking gaps and performance fluctuations
• Create remarketing and audience segmentation strategies
• Run A/B tests on ad creatives, landing pages, bidding strategies and offers
• Produce performance reports with actionable insights and scaling recommendations
• Stay current with Google Ads AI automation, Performance Max updates and North American market trends

Required profile

• Minimum 2+ years of Google Ads experience
• Experience managing high-budget campaigns in USD markets
• Google Ads certifications preferred
• Prior experience in EdTech, eCommerce or student-focused platforms is a plus
• Understanding of US/Canada student behavior and academic seasonality

Required skills

• Google Ads, Performance Max, Google Merchant Center, GA4 and GTM
• YouTube Ads, Search and Shopping campaigns
• Conversion tracking, audience targeting, remarketing and feed optimization
• Landing page CRO, budget scaling and troubleshooting GMC feed issues, tracking mismatches and learning phase instability

What we offer

• Career growth opportunities
• Access to the latest marketing tools and AI technologies
• Performance-based recognition and rewards
• Collaborative, growth-focused work environment

Working hours are 10 AM to 7 PM, Monday to Friday.