Marketing Expert for Restaurant Owners

About the role

Restaurant owners in the US need a dedicated marketing partner to manage their online presence, create consistent content, and drive diners to their doors. As a Marketing Expert you will act as the marketing liaison for a portfolio of restaurant owners, handling content calendars, social media, and day‑to‑day communication.

Key responsibilities

• Learn each restaurant’s brand, menu, audience and local competition; audit and set up social media profiles.
• Plan and maintain monthly content calendars, write creative briefs, and obtain owner approvals.
• Write captions, hashtags and calls‑to‑action; schedule and publish posts, reels and stories on Instagram, Facebook and TikTok.
• Serve as the main point of contact for owners, gathering feedback, photos and promotional details.
• Track reach, engagement and follower growth; deliver monthly performance summaries.

Required profile

• Excellent verbal and written English communication across formal and conversational tones.
• Strong copywriting ability, especially for short‑form social media content.
• People skills to build trust with restaurant owners.
• Organisational and time‑management capability to handle multiple clients and deadlines.
• Familiarity with US culture, trends and holidays.

Required skills

• Social media management on Instagram, Facebook and TikTok.
• Use of scheduling tools such as Meta Business Suite.
• Content calendar planning.
• Basic social media analytics and insights.