Manager, Marketing Strategy Owned Assets

About the role

The Manager, Marketing Strategy Owned Assets partners with real‑estate operations leaders, client representatives and marketing teams to design and execute property‑level marketing playbooks, strategies, timelines and budgets that support brand priorities and financial targets throughout the asset lifecycle.

Key responsibilities

• Develop and maintain marketing playbooks and individual property marketing plans aligned with brand and financial goals.
• Serve as the marketing voice on Four‑Person Teams, tracking performance data, identifying trends and recommending strategy adjustments.
• Manage advertising spend, ensure compliance with approved budgets and optimize return on investment.
• Design and deliver training sessions on tools such as Reputation.com, Modern Message, Social Media platforms and Entrata Message Center.
• Monitor market activities, report on marketing metrics and reputation sentiment, and adjust strategies to address emerging issues.

Required profile

• Proven experience leading marketing initiatives for real‑estate or multifamily portfolios.
• Strong collaboration skills with cross‑functional teams and ability to influence performance‑driven decisions.

Required skills

• Reputation.com platform
• Modern Message platform
• Entrata Message Center
• Social Media advertising and management tools