Senior Marketing Associate

About the role

The Senior Marketing Associate partners with Greystar’s marketing, onsite, and regional teams to design and execute tactical marketing strategies that support community branding and portfolio objectives. This role ensures consistent deployment of campaigns across assigned assets while aligning with overall business goals.

Key responsibilities

• Serve as the primary marketing liaison for onsite and operations teams across an assigned portfolio of sites.
• Develop and manage tactical marketing campaigns and asset‑specific strategies that promote community brand and drive performance.
• Assist onsite teams with social media strategy, email marketing, website advertising, content creation, and overall customer experience.
• Analyze performance data, prepare reports, and present insights to internal and external stakeholders to inform short‑ and long‑term marketing plans.
• Communicate via webinars, live presentations, social media tools, website content, and training materials to enhance client engagement.
• Recommend design agencies, oversee creative scopes, manage RFPs, and ensure timely delivery of branding deliverables.
• Maintain organized storage of all digital marketing assets.
• Coordinate with advertising and marketing partners, review service contracts, and negotiate preferred rates.

Required profile

• Proven experience in marketing within real‑estate or property‑management environments.
• Strong analytical ability to interpret performance metrics and translate them into actionable plans.
• Excellent communication skills for presenting data and collaborating with cross‑functional teams.
• Detail‑oriented with the capacity to manage multiple projects and deadlines.

Required skills