Manager, Marketing Analytics

About the role

The Manager, Marketing Analytics leads the team that generates marketing insights and analysis for Home Depot's marketing, merchandising, operations and other cross-functional groups. The role uses measurement models such as MMM, MTA, LTA, OAM and channel platform ROAS to turn data into recommendations, works with business partners on reporting enhancements and analytical projects, and partners with product management, engineering and vendors on analytics tools. It reports to a Senior Manager and has three direct reports.

Key responsibilities

• Present analysis, test results and recommendations to peers and senior management, and build a business case for site enhancements
• Lead conversion planning and forecasting on weekly, monthly, seasonal and annual levels, and run ad hoc analysis of issues affecting marketing performance
• Draft actionable conclusions from analytic summaries and recommend changes to policies and processes with a clear business case
• Prioritize and manage requests for report and analysis enhancements, and maintain a list of enhancements for measurement technology
• Share leadership for analytics teams (reporting and analysis) and, over time, structured site (A/B, MVT) testing
• Ensure consistency of information, methodologies and reports across peers, share best practices and improve existing reports
• Manage project prioritization based on business needs and communicate opportunities to drive financial goals cross-functionally

Required profile

• Age 18 or older and legally permitted to work in the United States
• Manages a team of 1-5 direct reports, including supervision, selection, performance appraisals and professional development
• Bachelor's degree or equivalent; MBA or master's preferred
• 5 years of work experience
• Preferred: experience managing a team of analytical professionals, running an A/B testing program, and using database-driven sites and content management tools

Required skills

• Knowledge of marketing analytics and models (MMM, MTA, LTA, OAM, ROAS)
• Executive-level communication and presentation skills
• Ability to explain complex issues clearly to business and technical audiences
• Leadership, partnership-building and problem-solving skills