Lead Specialist, Product Marketing (GMSL)

About the role

Analog Devices' GMSL (Gigabit Multimedia Serial Link) group develops high-speed connectivity solutions for automotive, industrial and consumer electronics, enabling video, data and audio transmission over a single cable. It is looking for an experienced Strategic Marketing Manager to drive marketing strategy for its GMSL solutions in the automotive market, shape the brand and growth of the product portfolio, and work with Engineering, Sales and Global Operations.

Key responsibilities

• Conduct market research and analysis of customer needs, industry trends and competition to inform product positioning and messaging.
• Develop and run marketing strategies aligned with company goals, and explore new markets and applications to grow the SAM.
• Build relationships with key automotive customers and partners, acting as a trusted advisor.
• Define and communicate the value proposition of GMSL solutions.
• Lead go-to-market planning and execution for new product launches, including pricing strategy with sales, engineering and product management.
• Enable sales teams with tools, training and collateral, and drive go-to-market strategies, RFIs/RFPs/RFQs and design win plans.
• Boost brand visibility through digital marketing, industry events, trade shows and webinars.
• Monitor marketing performance, support forecasts and business reporting, and collaborate with product management, engineering and sales.

Required profile

• Master's degree in Electrical Engineering or MBA with an engineering background, or equivalent.
• 2+ years of experience in product marketing, applications, strategic marketing or business development, preferably in semiconductors, electronics or technology.
• Ability to articulate technical concepts and value propositions to customers and discuss system requirements.
• Leadership skills, self-starter mindset, ability to work across a large organization, and strong interpersonal and presentation skills.
• Willingness to travel for customer and partner meetings about 10% of the time.

Required skills

• Go-to-market strategies and brand building.
• Strong knowledge of GMSL technology, high-speed automotive connectivity, consumer video, vehicle E/E architecture and infotainment systems is beneficial.