Influencer Marketing Director - North America

About the role

As the Influencer Marketing Director for North America, you will design, lead, and execute social media and content strategies that align with client business objectives, building trust with partners and translating insights into effective digital campaigns for US audiences.

Key responsibilities

• Oversee end‑to‑end lifecycle of social campaigns, ensuring creative direction, content planning, and messaging align with brand objectives.
• Manage influencer partnerships from discovery and negotiation through delivery, compliance, and performance tracking.
• Apply knowledge of US consumer behavior, digital media trends, and creator landscape to craft high‑performing strategies.
• Maintain hands‑on operational oversight of content schedules, publishing, and creative reviews to ensure consistent quality.
• Measure, analyze, and present key campaign metrics, offering data‑driven recommendations for continuous improvement.

Required profile

• Approximately 7–8 years of professional experience in social media and influencer marketing, preferably in agency environments or managing complex multi‑market accounts.
• Deep understanding of US cultural trends, platform developments, and effective strategies within the creator ecosystem.
• Strong stakeholder management and communication skills for presenting strategy and building relationships.
• Exceptional organizational abilities to balance high‑level strategy with daily execution across multiple projects.

Required skills

• Influencer program management
• Campaign and content direction
• Market and trend analysis
• Performance reporting and insights
• Issue resolution and risk mitigation