Home Care Sales, B2B (Referral Growth)

About the role

IOA offers home care programs for aging adults and adults with disabilities, with over 23 programs. This B2B Home Care Sales role drives referral growth and client enrollment for its Support at Home program through strategic partnerships with healthcare providers, housing communities, fiduciaries and community organizations. It works closely with Marketing, the call center and Operations.

Key responsibilities

• Build and maintain relationships with referral sources such as healthcare providers, senior living communities, social workers and fiduciaries, and run a territory-based outreach plan
• Use a consultative, needs-based approach to convert referrals, including client assessments and partnership with Intake and Operations
• Educate partners about the full portfolio, including Compania (dementia care), and identify cross-selling opportunities
• Track data in HubSpot and WellSky, take part in pipeline reviews and adjust outreach based on metrics
• Represent IOA at community events and work with Marketing on campaigns and brand awareness

Required profile

• Bachelor's degree preferred (Business, Marketing, Healthcare, Communications or related) or equivalent experience
• 3-7+ years in B2B sales, business development or healthcare marketing
• Experience in home care, senior services or healthcare preferred
• Proven ability to build referral relationships and meet or exceed sales targets

Required skills

• CRM (HubSpot preferred) and Microsoft Office
• Consultative selling, territory management and independent pipeline management
• Strong communication and presentation skills

What we offer

• Base salary midpoint of $95,000 to $125,000 annually
• Uncapped commission tied to referrals, enrollments and caregiver hours/revenue
• Health, retirement and paid time off benefits