Head of Marketing – US Market

About the role

Crystalia Glass is seeking a senior marketing leader to own and develop its US marketing function. The role will drive brand positioning, demand generation and growth across both B2B and B2C segments for premium architectural glass solutions.

Key responsibilities

• Define and strengthen Crystalia’s positioning in the US premium market and create consistent messaging across all channels.
• Build a visual production pipeline (photography, video, portfolio content) and manage PR and media relations in architecture, interior design and construction publications.
• Develop partnerships with architects, interior designers, contractors and other trade professionals.
• Own marketing‑sourced growth for both B2B and B2C, managing a $200 K+ monthly media budget.
• Lead strategy and execution across paid search, paid social, SEO, content, CRM and other acquisition channels.
• Make channel and budget decisions based on closed‑revenue and unit economics, improving qualified demand and conversion rates.
• Oversee a distributed team of 8+ specialists, contractors and agencies, ensuring data‑driven performance.

Required profile

• 7+ years of marketing experience, including at least 3 years leading a full marketing function.
• Direct experience owning US market marketing with responsibility for customer acquisition, demand generation and brand growth.
• Proven track record marketing the same product to both B2B and B2C audiences.
• Background in construction, building materials, architecture, interior products or a comparable high‑consideration category.
• Strong full‑funnel analytics expertise (attribution, CAC, ROMI, conversion rates, channel economics).
• Advanced English (C1+) for US‑facing communication.

Required skills

• HubSpot (or comparable advanced CRM platform).
• Paid search and paid social campaign management.
• Search engine optimization (SEO).
• Full‑funnel analytics and attribution modeling.
• Media budget planning and allocation ($1.5 M+ annual spend experience).
• Data‑driven reporting and funnel analysis.