Head of Marketing

About the role

Stumptown Coffee, part of the Keurig Dr Pepper North America Coffee Operating Unit, is hiring a Head of Marketing based at its Portland, Oregon headquarters. The role leads a cohesive brand and marketing strategy to drive awareness, profitable sales growth and customer acquisition across the omni-channel business, and reports to the Vice President, General Manager of Stumptown.

Key responsibilities

• Lead the brand, marketing strategy and marketing plans covering advertising, social media, PR, communications, promotions, partnerships, creative, events and activations for retail cafes, the website and sales channels.
• Lead the E-Commerce, Marketing and Creative teams and drive product innovation aligned with the Coffee Operating Unit.
• Oversee consumer communications, social media, community growth and influencer outreach, and guide the brand's social impact.
• Integrate consumer insights, run consumer research, track brand and competitive KPIs, and oversee the customer experience on the website.
• Manage the full P&L for E-Commerce channels and own and manage the annual marketing budget.
• Lead the new product stage-gate review for coffee beans and cold brew, develop business plans and track results.
• Drive brand awareness through partnerships and collaborations.
• Lead, build and inspire a team of marketing, e-commerce, creative and product professionals, and manage external relationships.

Required profile

• 10+ years of brand leadership experience in a multi-channel environment including CPG and retail; craft beverage or coffee experience preferred; premium brand experience strongly preferred.
• Bachelor's degree in Marketing, Business or a related field; MBA preferred.
• Proven track record of driving growth and profitability, with a strong commercial mindset.
• Experience building digital strategies and campaigns with relevant KPIs, and managing creative teams and external agencies in a matrix environment.

Required skills

• Digital strategy and campaign management with measurable KPIs.
• Team leadership and stakeholder management.
• Analytical, creative, collaborative and strategic thinking.

What we offer

• Target base pay of $175,000 to $225,000 plus bonus potential.
• Medical, dental and vision insurance, EAP, flex spending accounts, and supplemental life, accident, hospital, critical illness and long-term disability insurance.
• Paid new parent leave, short-term disability or paid leave, 9 paid holidays plus 1 personal holiday, vacation and sick leave.
• 401(k) with a 100% employer match on the first 3% contributed and 50% on the next 2%, plus an employee discount.