GTM Enablement Manager

About the role

We are seeking a strategic and collaborative GTM Enablement Manager to help scale our go‑to‑market organization. In this role you will partner with Sales, Product, Product Marketing, Revenue Operations, Customer Experience, Recruiting and Learning & Development to ensure customer‑facing teams have the knowledge, tools, processes and content needed to deliver exceptional experiences and drive business results.

Key responsibilities

• Design, build and continuously improve onboarding programs to accelerate new‑hire ramp time.
• Develop ongoing training that strengthens product knowledge, consultative selling, objection handling and customer experience.
• Create certifications, learning paths, coaching resources and sales enablement programs.
• Analyze sales performance trends and identify opportunities for targeted enablement initiatives.
• Analyze conversion, win/loss and retention data, and feed insights back into training.
• Review call recordings and customer interactions to extract best practices and turn them into repeatable playbooks.
• Track and report on enablement‑specific metrics and their impact on conversion or win rate.
• Partner with Product Marketing to translate positioning, messaging and competitive insights into practical sales playbooks, talk tracks, FAQs and customer‑facing resources.
• Collaborate with Product Management to prepare teams for product launches through training, enablement content and readiness plans.
• Work closely with Marketing to align campaign messaging with sales enablement materials.

Required profile

• Strategic and collaborative mindset.
• Enjoy solving sales challenges and influencing cross‑functional teams.
• Ability to build programs that have measurable impact on sales effectiveness.

Required skills