Director Upper Luxury Integrated Brand Marketing

About the role

IHG Hotels & Resorts is seeking a senior leader to shape and execute the integrated marketing strategy for its ultra‑luxury brand portfolio. You will champion a unified vision across paid, owned, and earned channels, driving global brand relevance and performance.

Key responsibilities

• Define and lead the global marketing strategy and multi‑year roadmap for ultra‑luxury brands.
• Deepen understanding of high‑value audiences and oversee segmentation, targeting, and personalization.
• Serve as IHG’s ultra‑luxury editor‑in‑chief, transforming storytelling and brand codes.
• Leverage research, performance data, and emerging trends to guide strategic direction.
• Orchestrate channels, content, partnerships, and experiences to ensure distinctive property‑level execution.

Required profile

• Bachelor’s degree in marketing, business, or related field (advanced degree preferred).
• 10+ years of progressive experience in luxury or ultra‑luxury marketing and brand management.
• Proven track record of leading global integrated campaigns across paid, owned, and earned media.
• Strong commercial acumen linking brand investment to performance and ROI.
• Passion for luxury brands, consumers, and cultural dynamics.

Required skills

• Microsoft Office
• AI‑enabled marketing tools

What we offer

• Salary range $140,000 – $170,000 per year plus bonus eligibility.
• Comprehensive benefits package including PTO, medical/dental/vision, 401(k).
• Remote work with occasional travel to the Atlanta office.
• Opportunities to grow within a global hospitality leader.