Director of Marketing

About the role

We are seeking a Director of Marketing to lead growth strategy for our multi‑sided marketplace, BizScout. You will shape acquisition, engagement, and broker network expansion across business buyers, sellers, and brokers.

Key responsibilities

• Design and execute multi‑channel growth strategies targeting buyers, sellers, and brokers.
• Lead end‑to‑end marketing campaigns, from creative development to performance optimization.
• Build and refine conversion funnels for each audience segment.
• Produce content that positions BizScout as the trusted platform for business transactions.
• Develop data‑driven programs to boost engagement and increase supply.
• Collaborate with product teams to align marketing initiatives with platform features.
• Scale the broker network through targeted outreach and partnership programs.

Required profile

• 3‑5 years of growth marketing experience, preferably in marketplace or financial services.
• Proven track record of scaling multi‑sided marketplaces or B2B platforms.
• Strong analytical skills with expertise in funnel optimization and marketing analytics.
• Ability to craft compelling campaigns and content for diverse audience segments.

Required skills

• Marketing automation platforms
• CRM systems
• Performance marketing tools
• Data‑driven analytics and reporting