Digital Marketing Strategist

About the role

We are looking for a Digital Marketing Strategist to design and execute integrated marketing programs across SEO, Answer Engine Optimization (AEO), content, paid media, email, social, analytics, and website optimization. The role blends strategic planning with hands‑on execution to drive measurable business results.

Key responsibilities

• Develop and implement multi‑channel digital marketing strategies.
• Optimize website and campaign content for SEO, AEO, user engagement, and conversion.
• Conduct keyword, audience, competitor, and performance research to uncover growth opportunities.
• Create and edit content for websites, emails, landing pages, ads, and social platforms.
• Plan, launch, monitor, and refine paid and organic campaigns across various channels.
• Analyze performance data and deliver actionable recommendations.
• Leverage AI tools for research and content creation while ensuring brand consistency.
• Collaborate with cross‑functional teams to deliver cohesive marketing initiatives.
• Stay up‑to‑date with digital marketing, AI, and search technology trends.

Required profile

• Bachelor’s degree in Marketing, Communications, or related field, or equivalent experience.
• 3–5 years of digital marketing experience across multiple channels, preferably in an agency setting.
• Strong knowledge of SEO, AEO, content optimization, website analytics, and AI‑driven search.
• Experience with at least two additional channels such as paid search, paid social, email, organic social, content marketing, or CRO.
• Proficiency with Google Analytics 4, Google Search Console, and common digital marketing platforms.
• Excellent writing, editing, analytical, organizational, and project‑management abilities.
• Experience using generative AI tools to support marketing workflows.
• Ability to manage multiple projects with minimal supervision.

Required skills

• SEO
• Answer Engine Optimization (AEO)
• Content optimization
• Website analytics
• AI‑driven search
• Google Analytics 4
• Google Search Console
• Google Ads
• Meta Ads
• LinkedIn Ads
• Email automation platforms
• CMS platforms
• Semrush
• Ahrefs
• Moz
• HTML
• Technical SEO
• Structured data
• Schema markup