Digital Marketing Specialist

About the role

The Digital Marketing Specialist will design, execute and optimise multi‑channel demand‑generation programmes across paid search, paid social, SEO, email and retargeting. The role blends hands‑on campaign management with data‑driven performance analysis to drive qualified traffic, engagement and pipeline growth.

Key responsibilities

• Plan, launch and manage campaigns on Google Ads, LinkedIn Campaign Manager, paid social platforms and email systems.
• Create and maintain landing pages, forms, nurture workflows and other assets in HubSpot, Marketo or similar marketing automation tools.
• Monitor channel performance using GA4, advertising dashboards and CRM reports; report on traffic, conversion rates, cost per lead and pipeline contribution.
• Conduct keyword research, on‑page SEO audits and content optimisation with Google Search Console, Semrush or Ahrefs.
• Run A/B tests on ad creative, email subject lines, landing‑page copy, calls‑to‑action and audience segments.
• Collaborate with content, design, sales and product marketing teams to ensure timely launch and consistent messaging.
• Maintain campaign documentation, UTM standards, tracking requirements and performance dashboards.

Required profile

• 1‑3 years of experience in digital marketing, demand generation or growth marketing.
• Bachelor’s degree in marketing, communications, business or equivalent practical experience.
• Hands‑on experience with marketing automation, web analytics, paid media and CRM platforms.
• Solid understanding of SEO fundamentals, keyword research, CRO and email marketing.
• Strong analytical ability to translate data into actionable recommendations.
• Clear, concise writing skills for ads, emails, landing pages and social posts.

Required skills

• HubSpot or Marketo
• Salesforce
• Google Ads
• LinkedIn Campaign Manager
• Google Analytics 4
• Google Search Console
• Semrush
• Ahrefs
• HTML/CSS (bonus)
• Looker Studio (bonus)
• Tableau (bonus)
• SQL (bonus)
• Account‑based marketing (bonus)
• Marketing operations and tracking implementation (bonus)