Digital Content Specialist

About the role

The Robert H. Smith School of Business at the University of Maryland seeks a Digital Content Specialist to manage and improve content across its public website and intranet. This hands‑on role focuses on digital publishing, content strategy, and ensuring web pages are accurate, accessible, and optimized for search and AI‑assisted discovery.

Key responsibilities

• Build and maintain pages in Drupal, turning approved copy into effective webpages using the school’s design system.
• Manage incoming website requests, advise colleagues on online presentation, and ensure content hierarchy, visual treatment, calls to action, and page relationships are appropriate.
• Maintain faculty and staff profiles, events, news, institutional stories, centers, initiatives, and downloadable materials.
• Perform first‑line website troubleshooting, form and integration testing, analytics support, and email journey updates in Salesforce Marketing Cloud.

Required profile

• At least three years of professional experience managing content for complex digital platforms.
• Bachelor’s degree or equivalent experience (up to four years of work can substitute for one year of education).
• Strong written and verbal communication skills, attention to detail, and ability to work independently.

Required skills

• Drupal
• HTML
• CSS
• Salesforce Marketing Cloud (journeys and lifecycle communications)
• Web accessibility best practices
• SEO and AEO principles