Campaign Manager, Influencer Marketing
horizonmedia · New York
Job description
About the role
Blue Hour Studios, a social-first content agency and affiliate of Horizon Media, is hiring a Campaign Manager, Influencer Marketing. The role leads influencer and creator marketing projects and delivers content for clients' influencer programs, translating business objectives into clear deliverables. It sits within the Creative & Creator team, which produces content for brand partners, and reports to the head of the team.
Key responsibilities
- Campaign management (65%): lead the development, execution and production of annual and seasonal influencer campaigns, including influencer identification and outreach, campaign briefs, influencer lists for client approval, analytics and reporting, and day-to-day client and team communication
- Develop and customize influencer agreements, contracts, addenda and scopes of work with the Legal and Business Affairs team
- Strategic planning and thought leadership (10%): turn client goals into creative and media solutions, advise clients and prospects, oversee project timelines and processes, and evaluate client business health through metrics
- Creative strategy and new business (10%): research social platforms, influencers and trends, write and present new business proposals, vet influencers, vendors and technologies, and manage proposal-related communications
- Insights and marketing (15%): promote the influencer/creator practice internally, attend industry events, and lead projects such as thought leadership, events and marketing materials
- May supervise junior members of the Influencer Team
Required profile
- Minimum 2+ years of influencer marketing experience
- Track record of managing successful social/digital campaigns across TikTok, Facebook, Twitter, Instagram, YouTube and similar platforms
- Bachelor's degree (Communications, Advertising, Marketing or related field)
- Strong verbal and written communication skills
Required skills
- Digital reporting, data and analytics
- Microsoft Office (Word, PowerPoint, Excel) and Google Slides
- Ability to thrive in a fast-paced environment and handle multiple projects
What we offer
- Salary range of $66,300 to $100,000, depending on skills, experience and qualifications
- Discretionary bonus
- Health, life and disability insurance, retirement savings plans, company-paid holidays and unlimited paid time off
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Published 7 hours ago
Expires 1 month from now
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horizonmedia
New York