Associate Director, US Marketing Ophthalmology - Access & Affordability Lead

About the role

The US Ophthalmology team focuses on two investigational therapies for diabetic macular edema (DME) and neovascular age-related macular degeneration (nAMD). Reporting to the US Ophthalmology Patient Support Strategy lead, the Associate Director leads the strategic design, implementation, optimization and ongoing management of access, reimbursement and affordability programs for patients, caregivers, healthcare providers and retina practices across the US portfolio. The role is hybrid, based in Upper Gwynedd, PA, with three days per week on site.

Key responsibilities

• Lead the access and affordability vision and strategy, identifying barriers to treatment access, initiation, adherence and persistence and serving as the primary brand representative for these topics
• Own execution of affordability and adherence decisions, map processes and coordinate cross-functionally for go-to-market and post-launch optimization
• Define measurement frameworks, KPIs, data requirements and dashboards, and use data to improve the customer experience and program performance
• Lead patient support strategy for new product launches and major indication expansions, including positioning, messaging, training and field-facing materials
• Ensure programs comply with FDA promotional regulations, HIPAA, OIG guidance, state laws and other requirements, with Legal/Compliance approval and monitoring
• Work with the Patient Engagement CoE, Hubs/Patient Services Operations, Field Reimbursement, Data & Analytics, Compliance, Legal, Privacy, Finance and external vendors

Required profile

• Bachelor's degree or equivalent; MBA or equivalent preferred
• 5+ years designing, scaling or optimizing patient affordability and/or access programs and/or high-volume buy-and-bill models with measurable outcomes
• Knowledge of buy-and-bill access dynamics, medical benefit reimbursement pathways and distribution ecosystems
• Understanding of US commercial and regulatory requirements
• Preferred: ophthalmology, retina, specialty biologic or specialty care experience, product launch experience, and experience with Field Reimbursement Managers or reimbursement support vendors

Required skills

• Strong cross-functional leadership and the ability to influence without direct authority
• Data-driven decision making, strategic planning and strong written and verbal communication
• Preferred: ophthalmology, patient support, patient engagement, product launches, strategic thinking

What we offer

• Base salary range of $142,400 - $224,100, with eligibility for annual bonus and long-term incentives
• Medical, dental, vision and other insurance benefits, retirement benefits including 401(k)
• Paid holidays, vacation and compassionate and sick days