Associate Director, US Marketing Ophthalmology - Patient Experience & Engagement

About the role

The US Ophthalmology team focuses on two investigational therapies for diabetic macular edema (DME) and neovascular age-related macular degeneration (nAMD). Reporting to the US Ophthalmology Patient Support Strategy Lead, the Associate Director defines how the organization measures and continuously improves the end-to-end patient experience and leads differentiated patient engagement strategies across the US Ophthalmology portfolio. The role is hybrid, based in Upper Gwynedd, PA, with three days per week on site.

Key responsibilities

• Build the patient experience measurement framework, including critical moments, KPIs, baselines and benchmarks, and turn insights into strategic actions
• Develop the patient engagement vision and strategy, segment-based approaches, test-and-learn methods and an optimization roadmap
• Work with Marketing, Patient Engagement CoE, Data & Analytics, Market Research, Patient Services Operations, Market Access, Field Reimbursement, Provider Strategy, Legal, Compliance and Privacy
• Ensure programs comply with FDA promotional regulations, privacy and HIPAA requirements and adverse event reporting

Required profile

• Bachelor's degree or equivalent; MBA or equivalent preferred
• 5+ years of experience in patient support, patient engagement, adherence, digital health, customer experience or related healthcare programs
• Experience across patient research, behavioral data, program performance data, digital analytics and/or patient support data
• Awareness of US commercial and regulatory requirements
• Strong analytical, leadership and communication skills, and ability to influence across matrix organizations

Required skills

• Patient engagement strategies, behavioral interventions, patient journey programs or adherence initiatives
• Understanding of patient support program models and specialty patient service ecosystems
• Preferred: ophthalmology, retina, specialty biologic or specialty care experience, product launch experience, and CX measurement frameworks

What we offer

• Salary range of $142,400 - $224,100 for the primary location, with eligibility for annual bonus and long-term incentives
• Medical, dental, vision and other insurance benefits, retirement benefits including 401(k)
• Paid holidays, vacation and compassionate and sick days