Associate Athletic Director, Revenue Marketing & Business Intelligence

About the role

The Associate Athletic Director for Revenue Marketing & Business Intelligence leads data‑driven marketing initiatives that turn fan and donor engagement into higher revenue, attendance, and database growth for the University of Maryland athletics program. Reporting to the Deputy Athletics Director / Chief Revenue Officer, the role partners closely with the Legends sales team and other internal stakeholders.

Key responsibilities

• Design and execute multi‑channel marketing campaigns for ticketing, premium seating, the Terrapin Club, and donor initiatives.
• Align inventory, pricing, audience analytics, and creative execution across internal and external partners.
• Leverage consumer analytics, pricing strategies, and CRM management to maximize revenue and attendance.
• Manage large‑scale athletics‑related projects, ensuring timely delivery and cross‑functional collaboration.

Required profile

• Bachelor’s degree from an accredited institution.
• At least eight years of experience in athletics or higher‑education settings.
• Three years of supervisory experience.
• Knowledge of intercollegiate athletics administrative structures and best practices in supervision and communication.

Required skills

• Proficiency with Microsoft Office and Google Suite.
• Hands‑on experience with ticketing systems, CRM platforms, marketing automation tools, digital advertising platforms, and business intelligence/analytics tools.
• Experience developing customer acquisition, segmentation, lifecycle, retention, and direct‑to‑consumer revenue strategies.
• Ability to manage paid‑media budgets and evaluate return on marketing investment (ROMI).