Senior Product Marketing Manager

About the role

We are seeking a Senior Product Marketing Manager to own positioning, messaging, and go‑to‑market strategy for Nectar’s AI‑native social commerce platform. Reporting directly to the CEO, you will shape how we communicate value to customers and drive market success.

Key responsibilities

• Develop and refine Nectar’s positioning and messaging for enterprise, mid‑market, and emerging brand segments.
• Build and maintain competitive intelligence programs, including battle cards and differentiation narratives.
• Own end‑to‑end product launches, from naming and positioning to internal enablement and external campaigns.
• Create sales enablement materials such as pitch decks, one‑pagers, case studies, and ROI calculators.
• Partner with the sales team to define buyer personas, refine the ideal customer profile, and improve win rates.
• Synthesize customer feedback, competitive trends, and market insights to inform product strategy and roadmap decisions.
• Support company storytelling and fundraising efforts with compelling market narratives.

Required profile

• 4–7 years of product marketing experience, ideally in B2B SaaS.
• Proven track record owning positioning and messaging for a product or product line.
• Strong collaboration skills across product, sales, and leadership teams.
• Comfort operating in ambiguous, fast‑moving startup environments.

Required skills

• Excellent writing, communication, and storytelling abilities.
• Ability to conduct competitive analysis and translate insights into actionable positioning.
• Experience building sales enablement programs and materials.