Senior Manager, Paid Media

About the role

Sanity.io is building an AI‑powered Content Operating System that helps leading brands automate their content operations. We are seeking a Senior Manager, Paid Media to own and grow our paid media program, shaping strategy, measurement, and testing while building a high‑performing team.

Key responsibilities

• Build and lead a paid media team, hiring and developing contractors into full‑time staff.
• Own a $5M+ annual budget across LinkedIn, Meta, YouTube, Google, Reddit, TikTok, DSP, and DOOH.
• Manage agencies and contractors, setting strategy and holding them accountable for execution.
• Run paid social as a primary acquisition channel, creating audience strategies, creative testing frameworks, and campaign architectures.
• Establish measurement frameworks, attribution models, tagging systems, and reporting dashboards.
• Design and execute large‑scale structured experimentation across creative, audiences, channels, and bidding strategies.
• Leverage AI for bidding optimization, audience modeling, creative iteration, and performance analysis.
• Drive full‑funnel programs that support the entire buyer journey and report pipeline‑related outcomes.

Required profile

• 8+ years in B2B paid media with $5‑10M+ annual budgets and at least 2 years of people‑management experience.
• Deep expertise in paid social (LinkedIn, Meta, YouTube, Reddit, TikTok) and working knowledge of Google Ads, DSP, and DOOH.
• Proven experience managing agencies and contractors, writing briefs, setting KPIs, and course‑correcting performance.
• Track record of building structured experimentation programs and paid‑media infrastructure (attribution, naming conventions, tagging, reporting).
• Demonstrated use of AI in bidding, performance analysis, creative production, or audience segmentation.
• Strong communicator able to present to leadership and align cross‑functional partners.
• Familiarity with B2B SaaS, longer sales cycles, and account‑based marketing motions.

Required skills

• LinkedIn Ads
• Meta Ads
• YouTube Ads
• Reddit Ads
• TikTok Ads
• Google Ads
• DSP platforms
• DOOH advertising
• Salesforce
• HubSpot

What we offer

• A highly‑skilled, supportive team and a positive, flexible, trust‑based work environment.
• Global, multicultural colleagues and customers.
• Comprehensive health plans and perks.
• Healthy work‑life balance that accommodates individual and family needs.
• Location‑based salary and competitive stock‑option program.