Regional Sales Manager (RSM) - Southwest

About the role

The Regional Sales Manager (RSM) for the Southwest region will lead a team of Account Executives to execute CooperVision’s commercial strategy, drive sustainable growth, and achieve sales and margin targets across the contact lens portfolio.

Key responsibilities

• Achieve and exceed regional sales, market share, and margin objectives.
• Coach, develop, and lead Account Executives through regular field visits and structured coaching processes.
• Recruit, onboard, develop, and retain a high‑performing sales team.
• Set clear performance expectations, annual objectives, and individualized development plans.
• Develop and execute regional business plans aligned with commercial priorities.
• Analyze territory and customer performance to identify growth opportunities and risks.
• Build a high‑performance culture through continuous coaching, talent assessment, and succession planning.
• Partner with Account Executives to create and execute strategic account plans for top growth opportunities.
• Manage promotional investments and regional resources effectively.

Required profile

• Proven leadership experience in sales management, preferably within vision care or medical device industries.
• Strong track record of meeting or exceeding sales and margin targets.
• Demonstrated ability to coach and develop sales talent.
• Excellent analytical skills to assess territory performance and drive strategic decisions.
• Ability to collaborate cross‑functionally and influence stakeholders.

Required skills