Marketing Manager, Community & Advocacy

About the role

The Marketing Manager, Community & Advocacy is responsible for developing and executing customer advocacy programs and content strategies that build trust, deepen engagement, and amplify authentic consumer voices. This role works cross‑functionally with marketing, communications, legal, creative and external partners to translate business priorities into meaningful advocacy opportunities that support brand objectives.

Key responsibilities

• Lead the strategy, development, and execution of customer ambassador programs supporting brand campaigns, product launches and events.
• Recruit, onboard, activate and retain ambassador communities while ensuring compliance with brand, legal and regulatory requirements.
• Develop organic content for owned and partner channels that aligns with business priorities and consumer insights.
• Establish goals, KPIs and measurement frameworks for advocacy, ambassador and content initiatives and use data to optimize performance.
• Build and manage advocacy partnerships with nonprofit and community organizations, creating activation plans that deliver measurable impact.

Required profile

• Minimum 5 years of marketing experience, preferably in consumer health, medical devices or patient engagement.
• Proven experience leading ambassador, advocacy, influencer or community programs and using performance metrics.
• Strong oral and written communication skills.
• Ability to work cross‑functionally, prioritize strategic objectives and manage multiple tasks under deadlines.
• Willingness to travel approximately 25% of the time.

Required skills

• Microsoft Excel
• Microsoft PowerPoint
• Microsoft Word

What we offer

• Comprehensive medical, dental and vision insurance, wellness programs and generous paid parental leave.
• Competitive 401(k) plan with immediate company match and financial planning services.
• Flexible work hours, generous paid time off and potential hybrid work arrangements.
• Professional development opportunities including training, mentorship and tuition reimbursement.
• Recognition programs, bonuses and a supportive, inclusive culture.