Head of Marketing – US Market

About the role

Crystalia Glass, a US manufacturer of premium architectural glass systems, is seeking a Head of Marketing to lead its US‑focused marketing function. This senior position will own brand positioning, growth strategy and performance across both B2B and B2C segments while managing a $200K+ monthly media budget.

Key responsibilities

• Define and strengthen Crystalia’s brand positioning in the US premium market.
• Develop consistent messaging, visual production pipelines and PR outreach in architecture, interior design and lifestyle media.
• Build and nurture partnerships with architects, interior designers, contractors and other trade professionals.
• Own marketing‑sourced growth for B2B and B2C, allocating and optimizing a $200K+ monthly media spend.
• Lead strategy across paid search, paid social, SEO, content, CRM and other acquisition channels.
• Make budget and channel decisions based on closed‑revenue and unit economics, improving qualified demand and conversion rates.

Required profile

• 7+ years of marketing experience, including at least 3 years leading a full marketing function.
• Direct experience owning US‑market marketing with responsibility for customer acquisition, demand generation and brand growth.
• Proven track record marketing both B2B and B2C audiences in a high‑consideration category such as construction, building materials or premium home products.
• Experience managing paid media budgets of $1.5M+ annually.
• Strong full‑funnel analytics expertise (attribution, CAC, ROMI, conversion rates).
• Advanced knowledge of CRM platforms (currently HubSpot) and pipeline workflow design.
• Leadership of distributed teams of 8+ specialists, contractors or agencies.
• English C1+ with excellent written communication for US‑facing messaging.

Required skills

• Paid media budget management
• Full‑funnel analytics and attribution modeling
• Customer acquisition cost (CAC) analysis
• Return on marketing investment (ROMI) calculation
• Search engine optimization (SEO)
• Paid search and paid social advertising
• HubSpot CRM (pipeline structure, workflows, reporting)
• Content production and visual asset management