Head of Marketing

About the role

We are seeking a Head of Marketing to shape Nectar Social’s brand and narrative as we pioneer AI‑native social commerce. As the first marketing hire, you will own the entire marketing function, from positioning and content to demand generation and field presence, working closely with founders and product teams.

Key responsibilities

• Define and evolve Nectar’s brand, positioning, and category narrative across website, social, sales collateral, decks, and press.
• Build and run the content engine: blog posts, customer stories, launch announcements, thought leadership, and POV pieces.
• Drive product marketing for current and future launches, including messaging, naming, packaging, launch motions, and adoption strategies.
• Partner with founders on PR, analyst relations, and earned‑media moments to create category‑defining narratives.
• Create and manage a high‑signal demand generation engine covering website, SEO, email, paid experiments, and lifecycle campaigns.
• Plan and execute event strategy, including hosted dinners and conference presence at NRF, Shoptalk, Cannes Lions, and executive roundtables.
• Develop sales enablement materials, customer case studies, and competitive narratives to accelerate enterprise deals.
• Collaborate with product and engineering to translate roadmap into compelling external stories.

Required profile

• Proven experience building a marketing function from the ground up, preferably in a fast‑growing B2B SaaS or commerce environment.
• Exceptional storytelling ability, able to craft clear, opinionated narratives for diverse audiences.
• Comfortable writing launch posts, briefing designers, planning events, and producing product marketing briefs.
• Strong collaboration skills with founders, GTM leadership, and product teams.
• Strategic mindset with a bias toward execution and measurable results.

Required skills