Founding Head of Commercial

About the role

We are looking for a founding commercial leader to take 909 from pre‑launch to a sustainable, subscription‑first DTC business. Reporting directly to the founders, you will own the full commercial engine – sales, marketing, acquisition, retention and P&L.

Key responsibilities

• Own P&L after launch, driving revenue, margin, cash‑flow, contribution margin, CAC payback and LTV across the product mix.
• Build and scale the acquisition engine: paid social (Meta, Google), influencer and affiliate channels, landing‑page optimisation and creative testing.
• Lead the DTC launch, pre‑launch wait‑list, founding‑member acquisition and day‑one subscriber volume.
• Manage performance‑marketing budget, MER targets and continuously optimise campaigns.
• Develop subscription and retention programmes, overseeing M1‑M3 retention, churn reduction and habit formation.

Required profile

• Proven experience building a commercial function from zero to revenue‑generating operation.
• Strong P&L ownership with a focus on profitable growth over vanity metrics.
• Hands‑on mindset comfortable setting strategy, testing quickly and scaling successful tactics.
• Ability to work directly with founders and influence company direction.

Required skills

• Meta Ads (Facebook/Instagram paid social)
• Google Ads
• Influencer marketing
• Affiliate marketing
• Landing page optimisation
• Creative testing frameworks

What we offer

• Competitive salary plus performance bonus
• Founding equity package
• Opportunity to shape a category‑defining functional nutrition brand