Chief Marketing Officer

About the role

Starwood Hotels is looking for a bold, brand‑obsessed and commercially driven Chief Marketing Officer to steer growth across its distinctive portfolio of 1 Hotels, Baccarat Hotels and Treehouse Hotels. The role sits at the intersection of brand purpose, experiential storytelling and revenue generation.

Key responsibilities

• Define and evolve global brand narratives for each of the three hotel brands.
• Oversee a multi‑dimensional ecosystem that includes hotel properties, food & beverage venues, day‑life and night‑life concepts, new openings, branded residential marketing and wellness experiences.
• Lead the development and scaling of the 1 Hotels Mission Membership loyalty ecosystem.
• Ensure each brand’s mission and purpose are communicated authentically and translated into measurable business results.
• Collaborate with design leadership to shape brand‑centric initiatives and presentations.

Required profile

• Bold, brand‑obsessed and commercially driven mindset.
• Proven experience leading marketing strategy for luxury or lifestyle hospitality brands.
• Ability to manage complex, cross‑functional marketing ecosystems.
• Strong storytelling capability that links purpose to revenue growth.

Required skills