Vice President, Advertiser Sales Lead – North America

About the role

The Vice President of Commerce Media Advertiser Sales is a quota‑carrying, revenue‑producing leader responsible for building and scaling the advertiser‑facing sales motion for Mastercard Commerce Media (MCM) in North America. Reporting to the SVP, Commerce Media Sales, the role owns demand‑side revenue execution, pipeline development, and advertiser acquisition across Fortune 500 brands, agencies and buying platforms. It is a build‑out position that translates commercial strategy into a concrete sales operating plan.

Key responsibilities

• Own North American advertiser revenue targets, translating MCM strategy into a demand‑side sales plan, defining account prioritization, pipeline coverage, sales plays and deal structures.
• Lead senior‑level engagement with Fortune 500 advertisers, agency holding companies and trade desks, developing executive relationships with CMOs, Chief Media Officers and performance‑marketing heads.
• Establish a disciplined sales operating cadence—including pipeline reviews, forecast management, win/loss analysis—and partner with RevOps, product, marketing and legal to move opportunities from qualification to close.

Required profile

• 15+ years of commercial experience driving revenue in retail media, commerce media, digital advertising, adtech or performance‑marketing businesses.
• Proven success selling to Fortune 500 brands and agency holding companies, with senior‑level advertiser and agency relationship management.
• Deep understanding of performance media, measurement, attribution and ROI metrics.
• Demonstrated ability to build and scale a revenue‑producing sales motion, including target account strategy, pipeline management and forecasting.
• Strong personal network across brand, agency and demand‑side media communities in North America.
• Experience hiring, managing and developing high‑performing sales talent in a distributed or matrixed environment.
• Bachelor’s degree required; MBA or advanced degree a plus.