Specialist II – Basketball Brand Marketing (NYC)

About the role

Join Nike’s NYC Brand Marketing team as a Specialist II focused on basketball. You will collaborate with the Men’s Brand Director and cross‑functional partners to shape and amplify Nike’s storytelling across retail, digital, and social channels.

Key responsibilities

• Develop and execute basketball‑centric marketing plans tailored to specific audiences, platforms, and moments.
• Partner with internal teams to create compelling brand narratives that connect sport, streetwear, and youth culture.
• Manage city‑based projects and drive the amplification of geo‑led concepts.
• Build strong relationships with stakeholders across the brand marketing organization.
• Navigate ambiguity, see the big picture, and ensure flawless execution of priority initiatives.

Required profile

• Passionate about sport, basketball culture, and youth trends.
• Proven brand marketing experience with a track record of delivering high‑impact campaigns.
• Ability to thrive in a fast‑paced, agile environment and collaborate with diverse partners.
• Strong storytelling instincts and a growth‑mindset.

Required skills

What we offer

• Competitive salary range based on location and experience.
• Comprehensive benefits package (details available on Nike’s career site).
• Opportunity to work with a global, innovative brand shaping the future of sport.