Senior Social Media Specialist (International)

About the role

The Senior Social Media Specialist will lead the development and execution of Bath & Body Works’ global social media strategy across owned channels. This role creates engaging content, supports product launches and campaigns, and collaborates with creative, PR, influencer, e‑commerce, and merchandising teams.

Key responsibilities

• Develop strategic organic social media plans for platforms such as Facebook, Instagram, Pinterest, YouTube, TikTok and emerging channels.
• Coordinate social content for product launches, seasonal campaigns, partnerships and brand moments for global franchise partners.
• Partner with creative, digital marketing, merchandising and e‑commerce teams to align messaging and timing.
• Create social briefs, content calendars and campaign recaps.
• Monitor trends, viral moments, platform updates and competitor activity to identify opportunities.
• Track and report performance metrics, engagement, reach and conversion insights.
• Develop influencer and creator campaigns and support community management.
• Manage multiple projects in a fast‑paced retail environment and present results to leadership.
• Support in‑house photoshoots and assist with creative asset collection for franchise partners.

Required profile

• Bachelor’s degree in Marketing, Communications, PR, Journalism or a related field.
• 4–6+ years of experience in social media marketing, digital marketing or brand communications.
• Experience managing social campaigns for consumer, retail, beauty, fashion or lifestyle brands.
• Strong copywriting, communication and presentation abilities.
• Excellent project management and organizational skills.
• Ability to collaborate across cross‑functional teams and manage competing priorities.

Required skills

• Deep knowledge of TikTok, Instagram and Meta platforms.
• Experience with social scheduling and analytics tools such as Sprinklr, Sprout Social, Later and Dash Hudson.