Social Strategist

About the role

The Social Strategist will monitor, analyze and report on key social media metrics across Michael Kors’ social ecosystem. By turning data into actionable insights, you will help shape brand and business strategies and support competitive analysis within the fashion and luxury sector.

Key responsibilities

• Lead the “Team Kors” employee ambassador program to boost social amplification.
• Source, review and manage user‑generated content, coordinating with BazaarVoice and eCommerce platforms.
• Assist the organic social team with content posting across platforms.
• Analyze and report on organic social performance and brand sentiment using native and custom analytics tools; deliver weekly syntheses to senior leadership.
• Conduct competitive research on social and 360‑degree activations in fashion and luxury.
• Configure and maintain analytics tools with external vendors and technology platforms.
• Provide timely insights to stakeholders on a real‑time, daily, weekly, monthly and ad‑hoc basis.
• Identify trends, benchmark against competitors and make forward‑looking recommendations.
• Support social community management and social commerce initiatives such as Instagram Shops.

Required profile

• Bachelor’s degree.
• 3+ years of social media strategy experience.
• Proven ability to translate data analyses into actionable business results.
• Strong analytical, business‑acumen and multitasking skills in a fast‑paced environment.
• Creative communication and the ability to present insights to senior management.
• Willingness to work in the New York office four days a week.

Required skills

• Proficiency in Excel.
• Experience with standard social listening tools.
• Hands‑on knowledge of native platform analytics (Instagram, Facebook, X, YouTube, Pinterest, Weibo, Threads, WeChat).