Senior Director of Digital

About the role

The Senior Director of Digital will set the digital vision for Sisley Paris and drive growth across all online channels. Reporting to executive leadership, this role oversees the digital marketing budget, D2C e‑commerce performance, CRM strategy, and the technology roadmap.

Key responsibilities

• Lead and mentor a multidisciplinary digital team, removing obstacles and ensuring resources to meet KPIs.
• Own e‑commerce revenue targets, launch 360° campaigns, and design a promotional calendar that drives acquisition and retention.
• Oversee digital technology and platform updates, aligning local deployments with the global roadmap and improving user experience.
• Manage high‑level contracts with external agencies and platforms, delegating day‑to‑day coordination to the Digital Marketing Manager.
• Allocate creative budgets, approve major assets, and ensure brand consistency across all channels.
• Direct CRM initiatives, develop segmentation, omnichannel, acquisition and retention strategies, and supervise newsletter execution.
• Collaborate cross‑functionally with other departments and communicate progress to senior management.

Required profile

• Independent thinker with a hands‑on, "roll‑up‑your‑sleeves" attitude.
• Highly organized, detail‑oriented, and able to thrive in a fast‑paced, deadline‑driven environment.
• Strong leadership and mentorship capabilities, able to guide teams toward clear objectives.
• Excellent collaboration skills while being comfortable working autonomously.

Required skills