Manager, eCommerce & Lifecycle Marketing

About the role

Magic Spoon is seeking a Manager, eCommerce & Lifecycle Marketing to drive its direct‑to‑consumer growth. The role will own retention, subscription and loyalty initiatives across email, SMS, web and paid media, linking them to the broader marketing calendar.

Key responsibilities

• Lead end‑to‑end email and SMS programs, including campaign calendars, flows, segmentation and performance analysis.
• Develop and execute a testing roadmap to boost repeat purchase, list growth and engagement.
• Collaborate with Creative and Brand teams to ensure on‑voice retention content while meeting performance targets.
• Partner with the Senior Growth Analyst on site builds, QA, PDP updates and on‑site promotions.
• Track and report retention KPIs (open, click, revenue per send, list health, deliverability) and present insights to leadership.
• Manage relationships with ESP, SMS and subscription platform providers.
• Own the subscription program: acquisition, churn reduction, win‑back, lifecycle journeys and loyalty moments.
• Monitor subscription KPIs (active subs, churn, LTV, revenue) and implement targeted interventions.
• Define the .com experience roadmap, overseeing promotions, merchandising, conversion and UX decisions.
• Coordinate with development agencies and CRO partners on testing, bug triage and site health.

Required profile

• Proven experience managing eCommerce and lifecycle marketing programs for DTC brands.
• Strong analytical mindset with ability to track, interpret and act on performance metrics.
• Excellent collaboration skills to work across Creative, Brand, Acquisition and technical teams.
• Knowledge of compliance standards such as TCPA, CAN‑SPAM and GDPR.

Required skills

• Email marketing platforms (ESP)
• SMS marketing platforms
• Subscription and loyalty platform management
• Web analytics and A/B testing
• Data segmentation and automation