Email Marketing Analyst

About the role

The Email Marketing Analyst supports the planning and execution of daily promotional email campaigns for Bath & Body Works. Reporting to the Email Marketing Manager, the analyst ensures email wireframes, segmentation strategies, and creative assets are aligned with business goals and brand standards.

Key responsibilities

• Manage email wireframe planning from initial build through promotional and thematic changes.
• Adjust email plans quickly to meet shifting business needs and improve channel performance.
• Develop segmentation strategies to drive traffic and demand.
• Coordinate cross‑functional communication with Comm Ops, CRM, Creative, Copy, and Loyalty teams.
• Proof daily campaigns, provide feedback, and support subject‑line and pre‑header copy optimization.
• Validate alignment with Finance on circulation and segmentation, leading monthly and ad‑hoc updates.
• Lead store testing processes and ensure accurate email tests.
• Support complex initiatives such as Loyalty or reactivation campaigns.
• Identify performance improvement opportunities and contribute to test‑and‑learn agendas.

Required profile

• 3‑5 years of marketing experience, preferably with email focus.
• Retail or e‑commerce background is a plus.
• Strong organizational skills and extreme attention to detail.
• Strategic thinker with problem‑solving curiosity.
• Ability to thrive in a dynamic, collaborative environment.

Required skills

• Experience with Salesforce Marketing Cloud or a comparable enterprise‑level email platform.
• Proficiency in Excel, PowerPoint, and SharePoint.

What we offer

• Robust medical, pharmacy, dental and vision coverage.
• Additional benefits that empower associates to “Dream Bigger & Live Brighter.”