Digital Platform Strategist

About the role

The Digital Platform Strategist will drive the execution and optimisation of paid media campaigns within the AppcastOne suite, helping clients achieve measurable hiring outcomes. You will work closely with Customer Success, Product, Sales and Tech Solutions teams to launch multi‑channel recruitment advertising programmes.

Key responsibilities

• Set up, manage and optimise paid media campaigns across AppcastOne products, including Xtend and tech‑enabled career sites.
• Contribute to the growth of multi‑million‑dollar owned and operated Appcast products.
• Develop and manage remarketing strategies aligned with campaign goals.
• Monitor performance metrics, produce regular reports and provide optimisation insights.
• Collaborate with account leads to align campaigns with broader funnel strategies and client objectives.
• Make proactive recommendations to improve digital marketing performance.
• Oversee creative briefing and quality‑assurance processes to ensure timely, accurate launches.
• Work with analytics and data teams to resolve tracking issues and maintain data integrity.
• Stay updated on product enhancements and emerging digital media trends, sharing learnings with the team.
• Create internal process improvements and documentation for the media function.

Required profile

• Strong analytical mindset with a data‑driven decision approach.
• Excellent time‑management, communication and organisational abilities.
• Curious, proactive and detail‑oriented, always seeking performance improvements.
• Team player comfortable collaborating across disciplines and taking direction.
• Working knowledge of pixels, tags and conversion tracking.

Required skills

• Proficiency in Excel and other reporting tools.
• Experience with Looker, Tableau or similar BI platforms.
• Understanding of pixels, tags and conversion tracking mechanisms.

What we offer

• Opportunity to influence multi‑million‑dollar digital recruitment products.
• Collaborative environment with cross‑functional teams.
• Access to cutting‑edge programmatic advertising technology.