Director of On Air and Third Party Fundraising

About the role

The Director of On Air and Third Party Fundraising leads KQED’s audio‑driven fundraising strategy, overseeing radio membership drives and year‑round promotion calendars across radio and TV. This senior role blends strategic vision with hands‑on production to grow membership and revenue for public media.

Key responsibilities

• Own the annual audio fundraising strategy, including on‑air pledge drives, podcast integrations, app presence, and broadcast spot campaigns.
• Plan, produce, and direct all radio pledge drives to meet or exceed revenue and donor‑acquisition goals.
• Develop and manage drive materials such as messaging frameworks, scripts, segment rundowns, and production schedules.
• Oversee staff scheduling, live‑talent coordination, and host/producer training for on‑air pledge programming.
• Coordinate pre‑ and post‑drive messaging, cross‑channel promotion, spot production, and post‑drive reporting.
• Design and execute a year‑round membership promotion calendar across radio and TV platforms.

Required profile

• Strategic and creative audio professional with deep expertise in membership and fundraising programs.
• Strong project‑management skills and a collaborative mindset.
• Passion for public media and a bold vision for expanding on‑air fundraising.
• Experience working closely with acquisition and digital teams to integrate fundraising initiatives.

Required skills

• Audio production
• Podcast integration
• Membership drive management

What we offer

• Hybrid work model between KQED’s renovated headquarters and remote locations.
• Competitive salary range of $125,547 – $137,000 USD per year.
• Opportunity to shape fundraising innovation at a leading public media organization.